Visitor behavior: what people do and what to change
Read where visitors go, click, hover and stop, how far they get towards registering and paying the membership fee, and the advice that follows.
Open the dashboard
Choose the period and the device (phones, tablets, computers). Overview shows visitors, visits, registrations and, for the owner, the membership fees paid. Nobody is identified, and nothing typed is ever seen.
This page needs a free account.
Follow the funnels
Funnels shows the steps to register, and the steps to pay the membership fee. Each step counts the visits that also did the step before. Press a step to see the last page and the last thing clicked by the visits that stopped there.
Open a page and read the heat map
Under Pages and clicks, choose a page. The real page is drawn with Where they click, Where the pointer stays and How far they read. Below it, the list of elements gives the exact buttons and what share of clicks they got, and which elements are hovered for a long time but never pressed.
Look at forms, speed and errors
Forms shows the field where people stop, and the fields that were refused. Only the name of the field is kept, never what was typed. Speed and errors rates each page against the thresholds published by Google and lists the errors seen in visitors’ browsers.
Read the recommendations
Recommendations turns the figures into advice, each with What to change. Until a few hundred visits are measured, it says it is too early. Press I did it when you made the change, or Not for us to put it aside. Press Ask the assistant for a plan for a written plan, built from totals only.
Check that a change helped
In the Calendar of changes, write each change of the site on the day it is made. Before and after then compares the same number of days on each side. With few visits, a difference of a point or two is noise.
Settings and privacy
Under Settings you can switch measurement off, leave out the NMD team, choose between opt out and opt in, and set the days before the detail of a visit is erased (90 by default). Visitors are told on the privacy page, and Do Not Track is honoured. Ask your legal adviser to check the notice for the countries of your visitors.
- Change one thing at a time and write it in the calendar. Otherwise you cannot tell what helped.
- Money figures (membership fees paid, revenue, payment steps) are visible to the owner only.